Building a second home for your law firm’s best reviews

Following up on last week’s email on Google reviews...

I want to pass along one more valuable tip.

Let’s say you’ve got all your ducks in a row — your law firm is getting great reviews every month, and you’re responding thoughtfully to each one.

(And if you’re not doing either... take a look at last week’s email!)

There’s a third and final step to the process that a lot of law firms overlook:

Building a testimonials page on their website.

For an example of a great testimonials page, take a look at Greenstein & Milbauer’s site (one of our clients):

https://www.greensteinmilbauer.com/reviews/

The biggest reason why you should start building this up is because potential clients are always going to Google “[your firm name] + reviews”.

Your testimonials page will show up as the top result, alongside the reviews on your Google Business Profile.

A huge perk of this is that you can curate the exact reviews you want your leads to see first.

You can put video testimonials in there... personalize the entire presentation... and put the messages front and center that you think best represent your firm.

And as you keep collecting reviews, you can keep adding to this page.

It’s an asset that keeps building over time, and does the heavy lifting of converting potential leads before they even get on the phone with you.

Invest into your Google reviews (and this page) early and often, and they’ll pay dividends for your firm down the line!

And speaking of smart investments...

If you’d like a simple, easy way to boost your law firm’s online presence in 2025 without having to spend a dime:

Book a call with me here and you’ll receive a FREE gift after the call.

*Qualifying law firms will receive:

• A custom content roadmap outlining the key pages your website needs to rank for valuable keywords

• A professionally written, search-optimized content page with schema and a search-optimized image, and 

• A comprehensive website audit identifying critical errors and key growth opportunities.

You’ll get a quick turnaround, clear implementation instructions (or done-for-you publishing for a nominal fee), and a proven system that blends cutting-edge AI with expert optimization.

Due to capacity limits, there are only 5 of these Get in the Game Bundles available each month.

So if you’re interested, schedule your consultation today before these spots fill up.

*To qualify, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after initial consultation. Serious inquiries only.

— Kellen Bachman
Head of Client Strategy at ApricotLaw