Legal Clients Don’t Expect to Wait

“Clients understand—the legal process takes time.”

Sure, they understand…

But they don’t accept silence.

Today’s clients are trained by Uber, Amazon, and Instacart.

They expect updates.

They expect responsiveness.

And they expect it now.

They're not asking for a rushed resolution.

They’re asking for clear, fast communication throughout— and especially in the early stages.

But here’s what most firms don’t realize:

🕓 A 3-day delay in follow-up feels like abandonment.
📞 A missed call without a response kills momentum.
❓ Uncertainty about next steps creates anxiety—and sends them back to Google.

The ACE Period™ is where trust begins.

And if it feels like a black hole, no amount of legal brilliance can save the trust that’s been cracked.

The ACE Platform™ fixes this instantly—by giving clients what they really want:

Speed, clarity, and transparency.

Because clients don’t leave because it’s hard.

They leave because they feel ignored.

All the best,
~ Kellen

Kellen Bachman, Partner
ApricotLaw - The ACE Agency

PS: Want to learn more about the 5 hidden barriers keeping potential clients from calling you? Reply to this email with the words “BARRIERS” and we’ll explain. I personally read every email.